Soccer is the world’s best-loved sport. It transcends cultures. More than 30 billion people watched the games on TV during the 64 matches and during the final match between Italy and France, some 1.5 billion people tuned in to watch (even though the game started at 3 in the morning in parts of Asia).

No other sport and not even the Olympic Games are able to achieve such figures. In Germany stadiums were sold out, and more

than a million people gathered around the Brandenburg Gate in Berlin to watch games on outdoor screens. From an economic point of view, according to official estimates the games will increase Germany’s Gross Domestic Product (GDP) by 8 to 10 billion this year and about 50,000 jobs were created.

Interesting figures from the FIFA World Cup 2006:

-FIFA’s turnover totaled about§1.86 billion. This includes broadcasting rights sold for §950 million and payments by global

sponsors worth §635 million.

-Costs incurred by FIFA were lower than §1 billion.

-All 64 games were sold outwith an average of 52,500 people watching the games live.

-480 doping tests were conducted; all tests were negative.

-Some 200,000 people were accredited for the games,including 50,000 security workers and 21,000 members of the media.

-Fans drank more than 1 million liters of beer atthe 12 stadiums.

-15 million people rode on the trains and subways.

-The official home page of the World Cup received 4.2 billion visits from Internet users.

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